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How to Become a Socially Agile Brand

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Five minutes. That’s all. It took just five minutes for Oreo to put together what became one of the most buzz-worthy pieces of advertising material of the entire Super Bowl. After a partial blackout in the Mercedes-Benz Superdome in New Orleans, brands that were already planning to be particularly active on social media kicked into high gear. Now, while putting together an operation of Coke’s or Oreo’s scale might be difficult for most brands, making your brand socially agile can start right now by adopting a few best-practices.

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